Following a complaint to the Advertising Standards Agency (ASA) by a Reddit user, SEGA has admitted their Aliens: Colonial Marines trailers were inaccurate and are now required to have a disclaimer on all their official trailer videos.
This is started when a Reddit user ‘subpardave’ filed an official complaint with the ASA (Advertising Standards Agency) following the extremely misleading Aliens: Colonial Marines trailers released before the game hit store shelves. “Of course, the game looked and played NOTHING like what was shown to consumers,” subpardave wrote on Reddit. “My aim was not to get fines, compensation or any of that. Gearbox and Sega spoke very clearly – by saying absolutely nothing – and showed the purchasing community that they would rather this mess all quietly disappear.”
The ASA responded to subpardave’s complaint with a letter, which contained the following acknowledgement: “Sega Europe acknowledged your objection that the trailers did not accurately reflect the final content of the game. They agreed to add a disclaimer, both on their website and in all relevant YouTube videos, which explains that the trailers depict footage of the demo versions of the game. The disclaimer will be visible when each online trailer is played.”
The official trailer for Aliens: Colonial Marines now states: “The trailer footage shown uses the in-game engine, and represents a work in progress.” A small piece of justice for the gaming community as a whole. The understatement of the year award shall remain steadfast, looming next to that disclaimer, until 31st December 2013. You can view the almost total fabrication of a trailer below, complete with disclaimer.
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