I am no prude, not by a long way but it really, really annoys me the ammount of smutty phone line adverts that there are at the back of 360 mags these days. Offers of ” a 30 second quickie” or “mature lady waiting for your call, now” do nothing to excite me, in fact quite the opposite. Yes I know that these ads probably meant the difference between the mags going bust or continuing but they are entirely innappropriate to the subject matter.
Two situations where these ads really get to me are:-
1. Sitting at home lesiurely reading with either girlfriend or young daughter beside me, turn a page to be assaulted with nude, nearly nude, bikini clad women offering their unique services. “honest, it’s a game mag!”, “well you must all be really sad then!”, hard to argue against faced with eight pages of it.
2. Sitting in the car park at Tesco at lunchtime flicking through a mag just as someone walks past at the “classified” adverts, that must be a sight to see.
They say that sex sells, and I have no doubt that in some cases it may be very true. Anyone remember the Barbarian game on the Spectrum, in which a page three model was used in the advertising? But these ads are not selling the product, they are being used to suck in guillable teenagers and milk them of their mobile phone money. (sorry that last sentence seemed innuendo laden-didn’t mean it, honest). However pick up a mag for the Wii and there are no such adverts, they are just filled with what I want to read about, games!
I only have council telly, no Sky for me but I have recently seen that XLeague are starting to show bikini babes and the like. This really does nothing to help the games industry as a whole, merely make it easier to take shots at. This is not the porn world , this is video games, we don’t need all this. So to all offending mags please take note, if I wanted a 30 second quickie I would pick up Mario and Sonic at the Olympics and if I wanted to speak to a mature lady I would phone my mum!
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