Ready Up renounces reviews for more conscientious editorial


Ready Up renounces news and reviews in favour
of more conscientious editorial content

It’s time for a change at Ready Up and in the gaming community. We’re no longer happy producing content under the accepted industry regime. Ready Up will cease publishing formal reviews and news. All content at Ready Up will be driven by the inspiration and insights of our team. Features, columns, treatises, blogs, cartoons, photos, puzzles and bite-sized illuminations will make up the website’s daily commentary on gaming, video games and the games industry.

New editorial staff will manage the direction of Ready Up with Susan Marmito promoting our new ethos within the team, as Deputy Editor. It is Susan’s vision, with the full support of the site founders, to return the site to its roots.

Ready Up is, and always has been, a non-profit project, run by people who are devoted to playing and writing about video games. We started out just couple of friends who wanted to have somewhere to leave our thoughts but didn’t like the idea of a personal, individual blog. There was never any thought given to an official classification. Unlike now, there were not many sites like Ready Up in 2007 but the term blog collective seems more apt to our vision now more than ever.

As the site grew and gained attention, accolades, fans and investment, we allowed ourselves to become shaped by the expectations and standards of the games industry press. We would like to give our heartfelt thanks to the industry PRs who have given us an immeasurable amount of help and support in the last seven years; we will continue to seek out that support going forward to aid future content.

All that said, as we evolve and mature it is the standards and expectations of gamers and readers we must now strive to meet. Ready Up has become a thriving team of highly talented individuals, each chosen for their spirited and obsessional commitment to gaming. We have a lot to say.

We hope you will join us on our journey and are as excited as we are about the future of Ready Up.

“Short answer: being vegan just makes you better than most people.”
– Scott Pilgrim vs. the World



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4 responses to “Ready Up renounces reviews for more conscientious editorial”

  1. Sean Branney avatar
    Sean Branney

    Sounds good, I look forward to seeing more thought provoking, games related content.

  2. Duncan Aird avatar
    Duncan Aird

    It’s a bold move Cotton, let’s see if it pays off.

  3. BaseAllstar avatar

    Good move, it should set you apart from the crowd, so long as the content retains the current high quality of course.

  4. Colin Young avatar
    Colin Young

    My first thoughts were that RU was returning to what it was when it started and you confirmed it in your post.

    I think its a brave move but the right one. Express your true feelings about the industry and the effects its having on gamers, not necessarily what pays the bills.

    Dedication to what you love will no doubt create and maintain a dedicated following of like minded people and break free from the gaming site stereotype.

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