So we’re currently going through the massively competitive Next-Gen Console Wars at the moment. Featuring the Xbox 360, PS3 and Wii all pitted up against each other in a who-can-sell-fastest race. There’s a number of factors which decide why a certain console may sell a few more or why the other may not. A clear example being the PS3’s built in Blu-Ray device, supposedly being one of the key reasons the PS3 is selling.
But the factor I’m talking about is the appeal to casual gamers, people that drift in and out of gaming a few days a week. The people that depend on a simple numeric score in a newspaper or their favourite magazine, a high score in that is enough for them to head out to their nearest high street and purchase a new £40 game.
So this certain factor is a big influence in the console wars, and we all know which is considered the most casual console… Nintendo’s Wii! Even just the fact it’s made by Nintendo-the same developers of the DS with casual games such as Nintendogs available, makes it an even more casual console. The Wii stocks plenty of bright, colourful games for any young kids, or perhaps even some adults too. Now with Wii Fit launched and every store fighting to get a new batch in for all the exercise-hungry families with Wiis, the console has taken another step towards the casual market. Sony have also had some casual games on the PS2, so the PS3 was probably a casual gamer’s next choice. Singstar being a particularly appealing game, even more so when it was released on the PS3. But then again, if you look into the 360’s range of games, you find just about as many casual games in there as the PS3’s selection.
So why is the PS3 considered casual then? Apparently the 360 is viewed as more of a competitive gamer’s console, yet the PS3 isn’t. But then we have Microsoft’s surprising move, the new avatars for the 360 Dashboard. These cute little Mii-like avatars will be customisable to try and capture your personality as best as it can, therefore looking to push the 360 towards the casual market a bit more. Yet still even after this, the 360 will probably remain seen as a competitive gamer’s console, why? Because of previous consoles maybe? Who didn’t have a PS2, it stocked loads of casual games and movie tie-ins. Xbox is another matter, I rarely saw an Xbox when I was little, only one person I knew had one.
So is this all about the past then? People are basing a new console on what it’s predecessor was like?
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