Is Sony’s ‘Welcome Back’ Package Good Enough?

It’s our second Ready Up Grudge Match and this time we’ve got two writers arguing whether they think the “Welcome Back” package Sony is offering in compensation for the downtime is good enough. Sony are offering all PS3 users the choice of two games from a list of five and PSP users another two games from a different list of four. Unfortunately for Sony, some gamers still aren’t happy with the offer, with the age of the games being a common complaint – but do they have the right to complain? Or should they just be grateful they’re getting anything at all? Have your say on the forum.

Mark:
Sony have now officially released all the stuff they’re giving away as part of the Welcome Back package and well, I’m not particularly happy with any of it. As people have pointed out, it’s compensation from a free service and so I “can’t really complain about it”. But you know what else is free? The NHS, and people complain about that all the time, so I’m damn well going to complain about this.

As was recently disclosed to the public, everyone who had a PSN account before 20th of April gets the choice of two games, from a list of five, to download and keep for free, which is good in theory, but not for everyone. I find myself in a very particular situation with this whole thing, because just under half of the games on offer I’ve already played or already own. Of the other three games, one is of a genre I dislike, another I have zero interest in and the last one… well, I kinda want that one, but only by a process of elimination. Sure, these really just affect me personally, but I’m not the only one in this position – a fair amount of Sony’s most loyal customers have already played most if not all of these too.

The way I see it is it’s like Sony has specifically picked some old but popular games for the list to make it look like they’re not being tight-arsed, when in actual fact a lot of people already own or have played them, and so won’t pick them for their free download. Instead, they’ll pick the newer games that will cost Sony roughly the same amount of money, or less, to give away for free. However, even if the older games are picked, they’re still so cheap that Sony’s vast hoard of wealth will still come out relatively unscathed.

Personally, I’d have been pleased if the list included more of Sony’s recent blockbuster titles. Things like God of War 3, Killzone 3 and Little Big Planet 2 would have, had they been on the list, shown me that Sony wasn’t just trying to rake around in the bargain bin for cheap shit they could throw our way in the hope that it would make up for everything. Even if we only had the choice of one game from the list of five, I’d have been overjoyed had the list been five blockbuster titles. Hell, even if the list only had one blockbuster title – and one that wasn’t an ancient relic – and we’d still only had the choice of one, I’d have been happy.

But that’s not the case, so I’m not happy. What I’m trying to say is that this is not simply a matter of me moaning because I’m not getting precisely what I want; it’s a matter of principle. To my mind, Sony hasn’t really tried to make up for anything – they’re simply trying to make it look like they are, while at the same time making sure they don’t lose too much of their precious, precious money.

Paul:
Sony’s Welcome Back package is not only generous but in my eyes it’s above and beyond the call of duty. Not only are all these games of exceptional quality but they run the gamut of genres from fun family games like Little Big Planet to the stunning futuristic combat racer Wipeout HD (with FURY DLC add on). These are some of the best games released this generation.

However, the masses have reacted with some people complaining that they already own some of those games. “What do I do?” they ask. Clearly they have been screwed out of something. It seems Sony hasn’t done enough to assuage their sense of unjustness and seem quite certain about what would be appropriate remuneration.

“Why not give me Game X? I want that game.” The very fact that that game is on their want list is precisely why they haven’t been offered it. In the cycle of a game’s release and sales projections chances are the game they want for free is one that is currently deemed desirable. That means they stand a much higher chance of selling than older games like Wipeout that, while not as desirable, are nevertheless fantastic games. For Sony (or any business for that matter) giving away one of these desirable games would be considered bonkers. No successful business would ever give away a product when they could sell it instead. A game’s projected sales are factored in during their development and taken into consideration if a sequel is planned and cutting that sales cycle short would be utterly bananas. If they did give away a more recent game it would not only make no business sense, but no doubt ensure eBay/Game would be flooded with second hand copies, in effect killing the game’s prospective sales stone dead.

Another ubiquitous complaint is: “I already own 4/5 of those games, this makes me angry”. Well, it shouldn’t. When you purchased those games then surely you took a second to evaluate the cost to you and whether the experience and enjoyment you receive from it would justify your fiscal outlay? You have purchased those games and supported their developers. I fail to see how this entitles anyone to a different set of free games – a unique list created solely for them. Sony clearly chose five games so that the chances of someone owning all of them are slim and if someone does (still) own all five, then they represent a small minority and should understand that a company with millions of users cannot bend to the whims of individuals. If someone owns four of those games already the onus is then upon them to look forward to and enjoy their gratis game.

The other one I have heard is “Why not just give us PSN credit?” This is my personal favourite. So why doesn’t Sony just give away money? Moreover, why would anyone think they should?

I was without PSN for a few weeks and I would be lying if I said I wasn’t annoyed. I had just bought a few new games and was very much looking forward to playing online over the bank holiday weekend. However, I have received free online gaming from them for four years so while I was not overly enamoured with Sony over this whole debacle I could still see that it was Sony that was subject to “cyber crime,” (I love that phrase, it reminds me of Cyber City OEDO 808). This criminality has cost them a massive amount of money as well as no doubt hurt some relationships with developers. For me this makes them the victim in all this and is why I appreciate their humble, numerous and frequent apologies during what is probably the worst time for the PlayStation brand since its inception.

What I expect from Sony is a refocusing of their online strategies, increased emphasis on security and for them to continue providing free online gaming as well as using this downtime to really do some work on the infrastructure. I do not expect to get anything for free from them. This is because if a game is worth it to me I will buy it. I pay artists for their paintings and musicians for their music so I have no problem paying for entertainment. Their humble offering of free games as well as free PS Plus service and free Identity Theft programme with insurance of up to a million pounds I think is quite incredible and they should be applauded for doing this.


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20 responses to “Is Sony’s ‘Welcome Back’ Package Good Enough?”

  1. Max Firestorm avatar
    Max Firestorm

    I’m on the fence with their Welcome Back stuff.

    On the up side, I’ve found 2 games I probably wouldn’t have thought of buying (WipEout HD Fury and inFAMOUS) yet I really LOVE playing.

    On the downside, the PS+ thing… They give you 30 days of free time with it, but any free content you get in that period is locked out once your “subscription” ends, forcing you to either delete the content or give Sony more money to get to use it again =/

  2. Kirsten avatar
    Kirsten

    OK so they shouldn’t be expected to give away recent titles, nor should their most loyal customers feel left out of the ‘Welcome Back’ program by virtue of having bought most of them already. All they had to do was offer a wider range of older titles, say a choice of 10 and everyone would have felt included in the program. I think Mark’s right. Their too busy trying to look like they care, without considering a way to actually make gamers feel compensated for the risk to their personal info, the poor customer service at the beginning of the outage and the loss of service.

  3. Walter avatar
    Walter

    Why should a company, who was a victim of what is essentially industrial espoinage, have to offer anything other than assurances to its customers?

    This thing that gamers have, this sense of entitlement makes me sick.

  4. Danny avatar

    @Walter: You have a point, but many gamers may have bought a PS3 and also PS3 games to play online, and Sony should have protected itself better against this. This is even more true in the case of PS+ users who would have been paying for the service.

    I’m a bit disappointed with so few games on offer – I had already bought all of them. I’m just glad it’s back up though.

  5. Gavin avatar
    Gavin

    @Walter This thing that Sony has, a complete disregard for security and keeping their customers’ personal information secure, makes me sick. I’m sorry, but I feel that Sony has to give something in order to keep my loyalty after they, potentially, gave away all of my details that someone else could use to commit fraud with. I don’t see this as an unjustified sense of entitlement as a gamer, as I would demand it of any other service that adopted the same lax attitude to security.

    As for the Welcome Back pack, I’m in two minds about it. I don’t mind so much the games that were offered- kinda looking forward to getting InFamous and LBP/Wipeout- but Sony could’ve done other things to thank us. However, you can tell from the choice of games that they’re the ones that have sold well, they’ve already made their money back on it and all it is now is profit. Digital distribution of a game is not the same as retail distribution. There is also a significant drop in cost for them with it being digitally distributed, so in no way will this be hurting Sony’s wallet. So, I too agree with Mark’s sentiments of this smacking of Sony trying to look altruistic but in actual fact doing nothing at all. The identity theft insurance thing is good, but shouldn’t have been a necessary step in the first place. Anyway, I’ll shut up now …

  6. Mark P avatar

    I remember Paul saying that Sony offering a free month of Playstation Plus in compensation for the downtime was “massively inappropriate” – the reason for which being that “they’re effectively using the downtime to push their PS+ service” – but with these free games, they’re effectively still doing that.

    If people download and play Little Big Planet and/or Infamous and enjoy either of them, what’s the first thing they’re going to look for? More. Where can they get more? Sequels. Guess what both of them have? Sequels. Now, guess who stands to benefit from the sales of those sequels? Sony.

    I can commend Paul for accepting what does, at first, seem like a nice gesture, but you don’t need to delve much deeper to see that it’s obviously just a ploy to get you to buy Little Big Planet 2 and Infamous 2.

  7. Tony avatar
    Tony

    I’m ———————————————————-> over here on this one.

    The ID theft cover was enough for me, the games are just a bonus. Shame if you’ve got them (I had most) but never mind.

  8. Brad avatar
    Brad

    Frankly, it seems that the majority of people complaining that the compensation isn’t great enough continually cite the identity theft as the reason for their overinflated sense of entitlement. I would ABSOLUTELY LOVE to see the statistics on what percentage of PSN account holders have actually taken advantage of the ID theft coverage now that it’s available. Smart money says not nearly the amount that cried on the mountaintop that the whole situation was the end of their privacy as they know it. But hey, whatever it takes to get as much free swag as possible, right?

    I won’t lie. I would’ve liked to see a little more variety in the selection, but I still managed to find 2 games I wanted. But… do I feel like Sony owed me anything? No. There’s a huge difference between accepting a free gift and becoming a righteously indignant drama queen like so many people SO many forums. Anyone that was a paying subscriber deserved to be compensated (to the minute) for the downtime they experienced. For everyone else that missed out on a free service for a few weeks the Welcome Back package should just be gravy.

  9. Brad avatar
    Brad

    Let me clarify:

    Everyone on this site (on both sides of the argument) are presenting their opinions in a very mature manner. Here’s a example of someone that absolutely blew my mind a few weeks ago: A forum poster took the time to research what a identity theft consultant makes per hour on average. Then calculates that if he spends 1 hour a week for the rest of his life that (with cost of living wage increases) Sony owes him just over $186,000. Him and everyone else! Unbelievable. Take 5 minutes to call in and change your credit card number. As far as the 1 hour a week goes, does this guy not pay his bills and examine his credit card statement already???!!! An extreme example of people using whatever ridiculous skewing of the facts that entitles them to the greatest amount of compensation.

  10. Mark P avatar

    No doubt Sony wouldn’t have offered *anything* if they didn’t think they’d *needed* to – but the way I see it, they’ve tried to twist it to their advantage.

    If they’d offered nothing, they would at least not be increasing the potential profit for their upcoming and released titles under the veil of “generosity”, which seems to be what they’re currently doing. To my mind, that’s just not right.

  11. Kirsten avatar

    I don’t get this idea that it was an attack on Sony and that they were the victims. It was my personal information that was taken not theirs. Reassurance isn’t enough. I was assured in the terms and conditions when I gave my card details that they were safe and it turns out they were not. When there was a period of time that my financial information could have been used by someone else Sony chose not to tell me until they had calculated the extent of the hack instead of letting me decide for myself whether I would want to take steps to protect the money I use to feed and shelter my family.

    While it may be a complex issue and whether there should be compensation or how much compensation is required might be in question, don’t tell me that it’s a shame for poor Sony and that I should just stay quiet.

  12. Paul Rooney avatar
    Paul Rooney

    They didn’t exactly leave a wordpad document open on their desktop with everyones pin number on it. They were VICTIM to a malicious attack by a criminal organisation.
    The ‘complete disregard for security” is entirely false. The security was up to date (misreported) and the passwords/CC details were encrypted (misreported).

    Mark, while I did say it was inappropriate that was before the year of FREE Identity Theft Programmes they announced and the free games. I’m totally with Tony on this. They solved the issue with that programme, the rest is just a bonus.

    The fact ppl are whinging about ‘I already have those games’ is just awful. Until you are ACTUALLY, DEFINITELY affected by this then you are entitled to fuck all.

    Until Kaz gets on his knees and begs for forgiveness some people just wont be happy. SOMEONE NEEDS TO PAY, BURN THE WITCH.

    Also, Sony didnt exactly have those games “kicking about”, the bandwith cost to SOny mustve been astronomical, for what, 70million users downloading 2 full size games.

  13. Kirsten avatar
    Kirsten

    You’re resorting to extremes, Paul. Just because people are concerned by the breach of their personal details and the lack of forthrightness from Sony about it doesn’t mean they are witch burners.

    It is good that Sony has made a compensatory offer, although I still think a choice of more games would have worked better. People are still allowed to say though that they aren’t happy about the breach regardless of that. A consolatory offer doesn’t buy people’s silence nor do I belief it’s actually intended to. It’s simply there to help rebuild confidence in the brand and get people using the service again.

  14. Paul Rooney avatar
    Paul Rooney

    I have to resort to extremes though when Joystiq etc are printing lies from *anonymous sources* (i.e the story that was taken from some dood on a forum about their security being up to date…shocking) and people are not even questioning the merit of the article, just believing it as writ.
    Whether Sony should have came out within 24hrs and divulged what little information they had is up for debate. I dont want to just shrug it off but I believe in a company that size its near impossible to react like that. And I also think it would be dumb if they havent ascertained the extent of the breach.
    Anyway, I think if ppl are so sensitive about their information then they shouldnt give their card details to companies because its never safe. Shopto got hacked and my account was frozen by the bank due to nefarious activity. DO I go screaming from the rafters? no. Did Shopto tell me? no, do I still shop there, yup.
    Whatevs, I’m rambling. All things considered I dont see it as a big deal. Ppl probably willingly divulge more info to people on facebook than what the hackers got.

  15. Mark P avatar

    Sony could have said SOMETHING in 24 hours though – maybe a “OMFG, WE GOTS H4XXX’D” – but instead they remained completely silent on the matter. For a whole flippin’ week!

    Sure, they’d have had no concrete proof that they’d even been hacked – but if they even had the *slightest* notion that it *might* have happened, I would want to be told ASAMFP.

  16. Walter avatar
    Walter

    If they have no proof, whats to announce, we suspect that something has happened, more news as it unfolds?

    I’d rather wait on a conclusive test/investigation from a company to come back and give me some facts on the issue, than make a vague statement which would ultimately be giving you no information at all.

    Also, as a comany who has gone through the verified by visa program, Sony have followed all processes set in place by various financial bodies to ensure that information is held securely, as Paul stated, a criminal organisation made it their business to get that information.

    People seem to forget that even Banks have been subject to this sort of data theft, I didn’t see them handing out free cash as a whoopsie payment …

  17. Mark P avatar

    Yeah, but banks don’t sell money. 😀

    Like I said before, Sony obviously felt like they needed to give something away (or wanted to make it look like they needed to?) or they wouldn’t have done so, but to that end they’re working it in their favour.

    As Kirsten pointed out, they could have just increased the selection of games. More people would get games they want, and Sony wouldn’t lose as much. But no, the latter is obviously what matters the most.

  18. Walter avatar
    Walter

    Out of all of the people who I know have a PS3, none of them have decided to trade in/sell off their console and move to a competitor, I don’t think Sony have done as bad out of all of this as I think you wish they had.

    I still can’t get over this sense of entitlement that gamers have when things go wrong, Sony obviously read their customer base well and offered sweets to the kids to shut them up, like when a parent spots a child about to burst into tears, it offers them a lollypop to make them forget about whatever just happened.

    All you people shouting the odds about it, consider yourself a toddler.

  19. Mark P avatar

    People seem to have forgotten that this service isn’t entirely free. You need to pay in excess of £200 to even get the ability to access it, by buying a PS3. I’ve given Sony my money for their console and to gain access to their service which I’ve spent money on, personally the least they could do is show me that they’re actually pretty sorry about the whole thing by doing something for me that shows me that is the case.

    I’ll admit, I’m not the most loyal customer of Sony’s but there are truckloads of people, who are loyal to an extent moreso than myself, on Sony’s forums and the like who don’t feel that that is the case. For me, this isn’t so much about entitlement as it is principle. If you lose the trust of someone that matters to you as much as you say they do, you bloody well show it by making it up to them as best you can.

  20. Paul Rooney avatar
    Paul Rooney

    Mark, tbh you are not paying for a free service, the service itself is entirely free. I see what ur saying but thats a skewed way of looking at it. Thats kinda like saying I bought a new PC so I should get Broadband for free.
    There have been about 50 PSBlog posts, videos from Kazzy and Jack T both expressing their apologies.
    If, as you say, it is a case of principle and not entitlement, then you should NOT accept those free games/free PSPlus.

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